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April 16th, 2007
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Secrets of Consulting
To Small Companies
Don't venture into the unknown
unless you have a deathwish
You Need to Know Small
Business
to Sell to Small Business
When selling to small businesses, the
who must come before the what. At the end of the day, we get the job
because of who we are, not because of what we claim about our products
and services.
We may believe our products and services are great. The customer
expects them to be great. So, to be successful, we must fill the gap
between what we offer and what customers want, need and desire.
To succeed, therefore, we must focus first on creating great client
experiences (the who) and why we are the right choice to do that (also
the who).
Join us on April 16th and gain new perspectives from Lewis Green,
a consultant and author who has built companies and helped to expand
recognized enterprises. Learn why prospective clients first look at who
you are, rather than what you do.
"Small and large businesses have the same objective: to grow customers
and their bottom lines. But they differ in the ways they outsource work
to consultants. It's always about them, not us."
Immerse yourself in Lewis's passionate presentation and let him help you
uncover new ways to build your practice and gain enthusiastic clients.
*** ONE EVENING ONLY! ***
Invite a Guest
Don't miss IMC D/FW's next Forum! There will
be plenty of time for networking with colleagues before the presentation
while you enjoy a light buffet and your choice of beverage.
Hear how other consultants have leveraged their knowledge and processes
by developing saleable products for use by clients or other consultants.
Contribute your own experiences and ask questions
register on-line today -
Click Here |
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Lewis Green
Lewis Green, Chief Communications Officer &
Founder of L&G Business Solutions, LLC, brings three decades of business
management experience, including 12 years as an entrepreneur and a
consultant.
L&G Business Solutions, LLC, represents his third company. L&G is based
in Connecticut. Additionally, he held management positions with GTE
Discovery Publications, Puget Sound Energy and Starbucks Coffee Company.
He has been invited to speak to groups large and small about cutting
edge business practices.
Lewis's fifth book, Lead With Your Heart, is scheduled to be published
this Spring.
L&G's clients include:
Medical centers & Healthcare facilities
High-tech companies
Retail outlets
Human resources consultancies
Travel and hospitality businesses
Start-up businesses
Manufacturers
Energy Companies
In addition to his business experiences, Lewis is a published author and
a former journalist, sports writer and travel writer. His feature
articles have appeared in books, magazines and newspapers throughout
North America.
He has taught in public schools; lobbied for organizations both in state
capitols and in Washington, D.C.; delivered workshops, seminars, and
training programs; and made
presentations to audiences in colleges, businesses and professional
organizations.
Lewis also has served as a book editor with a large publisher, the
Executive Editor overseeing four magazines, and a newspaper department
editor.
Lewis served eight years in the U.S. Air Force, where he received the
Air Force Commendation Medal.
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