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THE INSIDE SCOOP!
Hear how independent
consultants can
leverage the news media to ‘get known’
by potential
clients.
Listen to a local consultant’s
success
story!
Learn the right and wrong ways to approach
news media contacts.
"I'll challenge those who think any
publicity is OK, just spell our
name
right."
-- Alice Dykeman
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The Institute of Management Consultants Present
Navigating
the Media Maze
How Consultants Can ‘Get Known’
Alice Dykeman, Dykeman Associates, Inc., Dallas
Tom Chenault, Chenault Systems, Carrollton
Have you ever
wished that you could gain access to news media to promote your consulting
activities and get known?
Who do you contact? What do they want? How do you approach media types?
What can you offer? Will they care? What a maze!
The Public Relations Society of America elected Alice Dykeman
to their College of Fellows for her many contributions to the PR
profession. Alice founded her own Dallas PR firm in 1974, after directing
PR for Methodist Hospital, a federal agency, and two large private firms.
She also served as an adjunct professor at the University of Dallas’
Graduate School of Management for six years. Alice knows the way through
the ‘media maze.'
She also
facilitates networking skill workshops for the North Dallas Chamber of
Commerce and is active in many other community affairs.
Tom Chenault,
Chenault Systems, will provide ‘real time’ insights from the PR
client’s perspective. He actively uses PR to expand his IT management
consulting business. Tom was with Arthur Andersen prior to starting his
own firm eleven years ago.
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