Management Consultants Forum                          Dallas Fort Worth Chapter

   
November 12th, 2007

Turning Data & Research Into Action !

How you can help clients conduct research and act to create profitable new business opportunities

Companies amass mountains of data and conduct market research on a regular basis, yet many new products and services fail to turn a profit. In some cases, clients add new products and services without adequate knowledge of the market or competitive environment.

As management consultants, we can provide independent, objective input to help clients focus not only on the opportunity, but also on competitive response and other market dynamics. That means we must have a good working knowledge of research techniques and best practices. As independent consultants, rarely do we have the chance to learn from those who have been on the cutting edge of research and development. November 12 is one of those rare occasions!

Dwight Riskey's top-level, real world experiences will provide interesting insights into the ways major corporations conduct and utilize market research to monitor customer behavior and determine emerging market needs that provide opportunities for new products and services.
Whether your clients are large, mid-size, or small they all face strategic decisions about their product and service offerings. Smaller firms, especially, cannot risk costly mistakes.

You cannot afford to miss this golden opportunity to hear, first-hand, how a leader in snack foods/fast foods uses R&D to meet marketing challenges and continue to grow profitably.

Please note the new venue for our Management Consultant's Forum. We are now meeting at the Doubletree Hotel -
4099 Valley View Lane, Dallas (North I-635 frontage road west of Midway).

*** ONE EVENING ONLY! ***

Don't miss IMC D/FW's next Forum! There will be plenty of time for networking with colleagues before the interactive program while you enjoy a light buffet and your choice of beverage.

Gain new insights about wider, more effective networking. Relate your own experiences and ask questions. Have a great time!

register on-line today - Click Here

Dwight Riskey Ph.D.

Dwight Riskey recently retired after 25 years at PepsiCo. During his tenure at PepsiCo, Dwight was Chief Marketing Officer for three divisions, PepsiCo Restaurants International (KFC, Pizza Hut, Taco Bell), Frito-Lay International, and most recently Frito-Lay North America.

Dwight joined PepsiCo as Research Principal Scientist and held various positions of increasing responsibility in the company's Research and Development Department. In 1986, he became Director of Marketing Information and was then named Vice President.

Dr. Riskey next led New Products Development consisting of Marketing Information, New Products, and Focus Brand Marketing. During his tenure as head of innovation, Dwight and his team launched SunChips, perhaps Frito-Lay's greatest new brand success.

Prior to PepsiCo, he was Research Scientist with General Foods.

Dr. Riskey attended the University of California, Los Angeles, where he received Bachelor's, Master's, and Doctorate degrees. He completed a postdoctoral fellowship at the Monell Chemical Senses Center and taught at several colleges and universities.

In his retirement, Dwight serves on the board of trustees for two academic institutions and two not-for-profit organizations. He also enjoys doing consulting on a part-time basis. Recently, he formed a small consulting firm, Riskey Business Solutions LLC.

Doubletree-Galleria Hotel 4099 Valley View Lane, Dallas 75244
(three blocks west of Midway Road on north frontage road; parking in front or back of hotel) Click here for interactive Google Map
  

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