Special Events

North Texas Professional Development Seminar

IMC D/FW and event sponsors invite the North Texas Business community to attend a seminar focusing on the fundamental way individuals make decisions -- and how to use this power ethically. Decisions that can help any organization move forward.

INFLUENCE- THE PSYCHOLOGY OF MODERN PERSUASION. Presented by Dr. Robert Cialdini, distinguished professor and the most often cited expert in the social sciences today. COME LEARN GROW
 See Flyer Here

ABOUT Dr. Cialdini:
	Robert Cialdini's extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance and negotiation.

His books, Influence: The Psychology of Persuasion and Influence: Science and Practice, are the results of years of study into the reasons that people comply with requests in business settings. Together they have sold over one half million copies in twelve languages and rank in the top one half of one percent of books sold on Amazon.com. To date, Dr. Cialdini is the most cited living social psychologist in the world.

Learn how to harness ethical influence

• Identify those psychological principles that will most effectively influence others to say “yes” to your requests.

• Recognize how to employ these principles in positive (rather than manipulative) ways to produce change in others that is effective and ethical.

What:	One-day seminar - includes seminar materials, refreshments and lunch
When:	8:30 a.m. – 1:30 p.m., Thursday, April 22, 2004
Where:	Brookhaven Country Club  (click for interactive map)
Cost:	All tickets paid in advance – $199.00 At the door (Space available) - $249.00 Seating is limited. Act today! REGISTER HERE using your

• Harvard Management Communication Letter 2004
• Scientific American 2003
• General Practice SOLO 2003
• Market Dynamics 2003
• Leader to Leader 2003
• Bank Securities Journal
• Marketing Research 2001

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