Practice Development Workshop

Get Smart
Get Known
Get Business

PRACTICE
DEVELOPMENT
WORKSHOP

Apr. 2nd, 2008

DON'T MISS THIS INSIGHTFUL NEW WORKSHOP
  

 
SELLING CONSULTING SERVICES II

Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise.

A popular business myth is that great salespeople succeed because of their winning personalities. The truth is that most great salespeople win because they follow a systematic process and know how to close the deal.

Consultants who have yet to fully develop their sales skills often waste precious energy, either because they are unable to reach closure, especially with difficult clients, or because they sign up for more than they had originally bargained for. This month's workshop will teach you how to master some of the toughest challenges when selling your consulting services:

  • Closing the deal
  • Dealing with problem clients
  • Preventing scope creep

Workshop Facilitator
Linda Hanson
, CMC, founded her company LLH Enterprises in 1982 to help business owners and managers build successful, profitable and enduring businesses. She is a well-published performance improvement expert and the coauthor of 10 Secrets of Marketing Success: How to Jump-Start Your Marketing and the author of Earning Your Seat at The Table. Linda is a Certified Management Consultant, a Past Chair of the Ethics Outreach Committee for IMC National, and a Past Director of the Houston IMC Chapter.

 

LOCATION     13701 Dallas Pkwy, Telos club, Parthenon conference room
west side of Dallas Tollway, between Spring Valley and Alpha (click for Google map)
TIME /  
RESERVATIONS  
Networking:
Program:
Cost per session:

Reservations:
7:15 am - 7:30 am
7:30 am - 9:00 am
$10 for members, $20 for non-members
(includes continental breakfast; please bring cash or check)

Click here to let us know you're coming !

PRACTICE  
DEVELOPMENT  
WORKSHOP  
CURRICULUM  
 
Session 16 of 24  

 

Calendar   

(revolving  
program;  
continues with  
Session 1  
in January 2009)
  

Successful Consulting   
Laying The Foundation   
Legal Issues of Consulting
   
Effective Business Financing   
The Consulting Process   
Pricing Strategies   
Marketing Your Consultancy I   

Marketing Your Consultancy II   
Marketing Your Consultancy III
   
Marketing Your Consultancy IV   
Attention Grabbing Communications
   
Understanding The Code of Ethics
   
Consulting Contracts & Proposals   
Selling Consulting Services I   
Selling Consulting Services II   
Selling Consulting Services III   
Managing Clients' Expectations   
Managing Your Resources   
Expanding Your Consultancy   
Improving Your Strategic Agility   
Publishing For Success 
  
Re-Using Past Work   
Effective Client Analysis   
How to Become A CMC    
Why clients engage; aligning to market needs
Defining your services
Sole Proprietorship, Partnership, LLC, Corp.
Financing; business plan; managing profitability
Exploration; contracting; project mgmt; closure
How to price & quote; billing; discounts; collecting
Client & market segmentation; identifying prospects

Brand building and consistent marketing strategy
Collateral, newsletter, web presence; budgets

Networking and referrals; professional memberships
Speaking; press releases; media coverage
Integrity; confidentiality; conflicts of interest; etc.

Roles; winning proposals; legal aspects
Economic buyers; selling process; cold calls
Closing the deal; dealing with problem clients
How to sell to large corporations & senior buyers
Initial rapport; expectations; resolving scope conflicts

Effectively using you time, finances and energy
Partners; subcontractors; virtual company; JVs

How to seize an opportunity to interest a buyer
Reviewing; client ownership; managing withdrawal
Writing case studies & articles; publishing books
Profiling; client base management; referral requests
Process; certification requirements

LAST   
MONTH   
  Kathy Mast, owner of Kathy Mast Consulting, successfully facilitated our April workshop by sharing her personal experience in selling to large corporations and senior buyers.

LEARN,  
STAY CURRENT,  
EXCHANGE IDEAS,  
SHARE YOUR  
EXPERTISE  

We invite you to join us if you are new to the consulting business, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or an experienced practitioner, willing to share your expertise on how to maximize your consulting success.

The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice. You can attend only some of the workshops
or join us for the whole series.

IMC DALLAS FORT WORTH          www.imcdfw.org                    IMC USA       www.imcusa.org