Practice Development Workshop

Get Smart
Get Known
Get Business

PRACTICE
DEVELOPMENT
WORKSHOP

Aug 1st, 2007

DON'T MISS THIS INSIGHTFUL NEW WORKSHOP
   

 
MARKETING YOUR CONSULTANCY (Il)

Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise. The power of branding is often overlooked by individual practitioners and small consulting partnerships. At the same time, it is one of the most important ingredients to building or expanding a successful consultancy. Even well established consultants can boost reach and impact of their business by building consistent brand recognition.

This month's workshop will give you a clear understanding of critical aspects such as

  • Brand building
  • Creating brand awareness
  • Branding tools
  • Importance of consistency

Workshop Facilitator
Kathy Mast collaborates with CEOs of global Fortune 1000 companies to achieve a sustainable advantage by solving their most complex business problems. Her clients are, or want to be, innovators in the Retail, Manufacturing, Professional Services, and Media Industries. Kathy has successfully repositioned her own consulting brand over the past two years.
LOCATION     13701 Dallas Pkwy, Telos club, Parthenon conference room
west side of Dallas Tollway, between Spring Valley and Alpha (click for Google map)
TIME /  
RESERVATIONS   		Networking:
Program:
Cost per session:

Reservations: 		7:15 am - 7:30 am
7:30 am - 9:00 am
$10 for members, $20 for non-members
(includes continental breakfast; please bring cash or check)
Click here to let us know you're coming !
PRACTICE  
DEVELOPMENT  
WORKSHOP  
CURRICULUM  
  
 Session 8 of 24  

 

Calendar   

(revolving  
program;  
continues with  
Session 1  
in January 2009)  

 Successful Consulting   
Laying The Foundation   
 The Right Legal Structure   
Effective Business Financing   
The Consulting Process   
Pricing Strategies   
Marketing Your Consultancy I   
Marketing Your Consultancy II   
Marketing Your Consultancy III   
Marketing Your Consultancy IV   
Attention Grabbing Communications   
 Understanding The Code of Ethics   
 Consulting Contracts & Proposals   
Selling Your Consultancy I   
Selling Your Consultancy II   
Selling Your Consultancy III   
Managing Clients' Expectations   
 Managing Your Resources   
Expanding Your Consultancy   
Improving Your Strategic Agility   
 Publishing For Success   
 Re-Using Past Work   
Effective Client Analysis   
How to Become A CMC     		Why clients engage; aligning to market needs
Defining your services
 Sole Proprietorship, Partnership, LLC, Corp.
Financing; business plan; managing profitability
Exploration; contracting; project mgmt; closure
How to price & quote; billing; discounts; collecting
Client & market segmentation; identifying prospects
Brand building and consistent marketing strategy
Collateral, newsletter, web presence; budgets
Networking and referrals; professional memberships
Speaking; press releases; media coverage
Integrity; confidentiality; conflicts of interest; etc.
 Role of proposal; winning proposals; legal aspects
 Economic buyers; selling process; cold calls
 Closing the deal; dealing with problem clients
 How to sell to large corporations and senior buyers
Initial rapport; expectations; resolving scope conflicts
 Effectively using you time, finances and energy
Partners; subcontractors; virtual company; JVs
 How to seize an opportunity to interest a buyer
 Reviewing; client ownership; managing withdrawal
 Writing case studies & articles; publishing books
 Profiling; client base management; referral requests
 Process; certification requirements
LAST   
MONTH    		  Dick Morgan, founder of Morgan Marketing Solutions, Inc. kicked off our sub-series of marketing centric sessions with an outstanding workshop on market and client segmentation, target marketing, and identifying prospective clients.
LEARN,  
STAY CURRENT,  
EXCHANGE IDEAS,  
SHARE YOUR  
EXPERTISE  

We invite you to join us if you are new to the consulting business, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or an experienced practitioner, willing to share your expertise on how to maximize your consulting success.

The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice. You can attend only some of the workshops
or join us for the whole series.

IMC DALLAS FORT WORTH          www.imcdfw.org                    IMC USA       www.imcusa.org