Practice Development Workshop

Get Smart
Get Known
Get Business

PRACTICE
DEVELOPMENT
WORKSHOP

Dec. 6, 2006

DON'T MISS THIS INSIGHTFUL NEW WORKSHOP
  

 
HOW TO BECOME A CMC®

Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise!

Certification is a testament of a consultant's competence. Achieving Certified Management Consultant (CMC®) status is proof that a consultant combines the broad competence required for the "What" of consulting with excellence in the "How" of consulting, mastering behaviors and skills in defining and delivering competent business advice to all clients. CMC status is recognized in 42 countries and by countless potential clients around the world. CMCs consistently find achieving this certification an outstanding way to promote their practice and differentiate themselves from lesser qualified practitioners.

This month's workshop discusses how a consultant can set himself or herself apart by becoming a Certified Management Consultant. We will review aspects such as:

  • Requirements for certification
  • Process to get certified
  • Value of achieving CMC status

Workshop Facilitator
Michael Egan, Ph.D.
is the current president of our Dallas/Fort Worth Chapter and a VP with the Dallas Marketing Group. After spending over a decade in the academic world, he has served in important corporate roles across a variety of industries. Through his extensive sales & marketing expertise, Michael has helped numerous clients, most of whom are engaged in technology-intensive markets. He is a Certified Management Consultant (CMC®).


 

LOCATION     13701 Dallas Pkwy, Telos club, Parthenon conference room
west side of Dallas Tollway, between Spring Valley and Alpha (click for Google map)
TIME /  
RESERVATIONS  
Networking:
Program:
Cost per session:
Reservations:
7:15 am - 7:30 am
7:30 am - 9:00 am
$10 for members, $20 for non-members
(includes continental breakfast; please bring cash or check)

Jerry Capstick  saw3@prodigy.net

LAST   
MONTH   
  Dr. Gerald Turner, President and Managing Partner of EPM International, LLC, facilitated a well-received discussion on how effective client management may uncover new opportunities and generate additional business for a consultant's practice.

PRACTICE  
DEVELOPMENT  
WORKSHOP  
CURRICULUM  
 
Session 24 of 24  

 

Calendar   

(revolving  
program;  
continues with  
Session 1  
in January 2007)
  

Successful Consulting   
Laying The Foundation   
The Right Legal Structure   
Effective Business Financing   
The Consulting Process   
Pricing Strategies   
Marketing Your Consultancy I   
Marketing Your Consultancy II   
Marketing Your Consultancy III   
Marketing Your Consultancy IV   
Attention Grabbing Communications
   
Understanding The Code of Ethics   
Consulting Contracts & Proposals   
Selling Your Consultancy I   
Selling Your Consultancy II   
Selling Your Consultancy III   
Managing Clients' Expectations   
Managing Your Resources   
Expanding Your Consultancy   
Improving Your Strategic Agility
   
Publishing For Success   
Re-Using Past Work   
Effective Client Analysis
   
How to Become A CMC
   
Why clients engage; aligning to market needs
Defining your services; Mission and Value Proposition
Sole Proprietorship, Partnership, LLC, Corporation
Financing; business plan; managing profitability
Exploration; contracting; project mgmt; closure
How to price & quote; billing; discounts; collecting
Client & market segmentation; identifying prospects
Brand building and consistent marketing strategy
Collateral, newsletter, web presence; budgets
Networking and referrals; professional memberships
Speaking; press releases; media coverage

Integrity; confidentiality; conflicts of interest; etc.
Role of proposal; winning proposals; legal aspects
Economic buyers; selling process; cold calls
Closing the deal; dealing with problem clients
How to sell to large corporations and senior buyers
Initial rapport; expectations; resolving scope conflicts
Effectively using you time, finances and energy
Partners; subcontractors; virtual company; JVs
How to seize an opportunity to interest a buyer
Reviewing; client ownership; managing withdrawal
Writing case studies & articles; publishing books
Profiling; client base management; referral requests
Process; certification requirements

LEARN,  
STAY CURRENT,  
EXCHANGE IDEAS,  
SHARE YOUR  
EXPERTISE  

We invite you to join us if you are new to the consulting business, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or an experienced practitioner, willing to share your expertise on how to maximize your consulting success.

The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice. You can attend only some of the workshops
or join us for the whole series.

IMC DALLAS FORT WORTH          www.imcdfw.org                    IMC USA       www.imcusa.org