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Practice Development Workshop |
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DON'T MISS THIS INSIGHTFUL NEW WORKSHOP |
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SELLING YOUR CONSULTANCY I Workshop Focus Even well-executed marketing strategies for consultants may fail unless they are supported by equally competent sales efforts. Sadly, many highly competent consultants who might have great value to offer to their potential clients fail to close prospective business because they do not understand the structured sales process required to stimulate and seal client engagements. You will leave this month's workshop with a clear understanding of effective selling strategies. Focusing on maximum impact, we will review such aspects as:
Workshop Facilitators |
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| LOCATION |
13701 Dallas Pkwy, Telos club, Parthenon
conference room west side of Dallas Tollway, between Spring Valley and Alpha (click for Google map) |
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TIME / RESERVATIONS |
Networking: Program: Cost per session: Reservations: |
7:15 am - 7:30 am 7:30 am - 9:00 am $10 for members, $20 for non-members (includes continental breakfast; please bring cash or check) Click here to let us know you're coming ! |
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PRACTICE DEVELOPMENT WORKSHOP CURRICULUM Session 14 of 24
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Successful Consulting Laying The Foundation The Right Legal Structure Effective Business Financing The Consulting Process Pricing Strategies Marketing Your Consultancy I Marketing Your Consultancy II Marketing Your Consultancy III Marketing Your Consultancy IV Attention Grabbing Communications Understanding The Code of Ethics Consulting Contracts & Proposals Selling Your Consultancy I Selling Your Consultancy II Selling Your Consultancy III Managing Clients' Expectations Managing Your Resources Expanding Your Consultancy Improving Your Strategic Agility Publishing For Success Re-Using Past Work Effective Client Analysis How to Become A CMC |
Why clients engage; aligning to market needs Defining your services Sole Proprietorship, Partnership, LLC, Corp. Financing; business plan; managing profitability Exploration; contracting; project mgmt; closure How to price & quote; billing; discounts; collecting Client & market segmentation; identifying prospects Brand building and consistent marketing strategy Collateral, newsletter, web presence; budgets Networking and referrals; professional memberships Speaking; press releases; media coverage Integrity; confidentiality; conflicts of interest; etc. Roles; winning proposals; legal aspects Economic buyers; selling process; cold calls Closing the deal; dealing with problem clients How to sell to large corporations and senior buyers Initial rapport; expectations; resolving scope conflicts Effectively using you time, finances and energy Partners; subcontractors; virtual company; JVs How to seize an opportunity to interest a buyer Reviewing; client ownership; managing withdrawal Writing case studies & articles; publishing books Profiling; client base management; referral requests Process; certification requirements |
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LAST
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Michael Egan, Ph.D., CMC, past president of our Dallas/Fort Worth Chapter, and a Senior Vice President with the Dallas Marketing Group, facilitated an outstanding and thought-provoking session on Consulting Contracts and Proposals. | |
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LEARN, STAY CURRENT, EXCHANGE IDEAS, SHARE YOUR EXPERTISE |
We invite you to join us if you are new to the consulting business, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or an experienced practitioner, willing to share your expertise on how to maximize your consulting success. The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice.
You can attend only some of the workshops |
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IMC DALLAS FORT WORTH www.imcdfw.org IMC USA www.imcusa.org |