Practice Development Workshop

Get Smart
Get Known
Get Business

PRACTICE
DEVELOPMENT
WORKSHOP

Jan. 3rd, 2007

DON'T MISS THIS INSIGHTFUL NEW WORKSHOP
  

 
SUCCESSFUL CONSULTING

Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise!

Without doubt, consulting is among the most complex professions in the business world. An experienced consultant may help clients solve their problems; a great one helps them identify and prevent their problems; an excellent one helps clients reach the strategic and operational maturity that drives sustained business success. Successful consulting is about creating value for clients by leveraging your broad set of skills and experiences.

This month's workshop takes a 30,000-foot look at what the profession is really about. The good, the bad, and the ugly! It is an opportunity to discuss and learn, or simply remind yourself, where successful consulting starts:

  • Why do clients engage consultants?
  • Are consulting specializations important?
  • How do I establish initial credibility with a prospect?
  • How do I align my strengths, skills and desire to market needs?

Workshop Facilitator
Pete Sorenson
is the owner of GINKGO Enterprises and a Past President of the IMC D/FW chapter. Pete is a Certified Management Consultant (CMC®) with extensive experience in helping clients create tangible value with intangible assets (Discovery and innovation processes, Organizational structure, design, processes, and practices, Human resource practices, Information technology systems and practices, and Branding).

 

LOCATION     13701 Dallas Pkwy, Telos club, Parthenon conference room
west side of Dallas Tollway, between Spring Valley and Alpha (click for Google map)
TIME /  
RESERVATIONS  
Networking:
Program:
Cost per session:
Reservations:
7:15 am - 7:30 am
7:30 am - 9:00 am
$10 for members, $20 for non-members
(includes continental breakfast; please bring cash or check)

Jerry Capstick  saw3@prodigy.net

LAST   
MONTH   
  Wrapping up our 2005/2006 program, Michael Egan, Ph.D., current president of the IMC's D/FW chapter and a Vice President with the Dallas Marketing Group, led a well-received discussion exploring requirements, certification process, and value of becoming a Certified Management Consultant (CMC®), a distinction for professional consultants that is recognized in more than 40 countries world-wide.

PRACTICE  
DEVELOPMENT  
WORKSHOP  
CURRICULUM  
 
Session 1 of 24  

 

Calendar   

(revolving  
program;  
continues with  
Session 1  
in January 2009)
  

Successful Consulting   
Laying The Foundation   
The Right Legal Structure   
Effective Business Financing   
The Consulting Process   
Pricing Strategies   
Marketing Your Consultancy I   
Marketing Your Consultancy II   
Marketing Your Consultancy III   
Marketing Your Consultancy IV   
Attention Grabbing Communications
   
Understanding The Code of Ethics   
Consulting Contracts & Proposals   
Selling Your Consultancy I   
Selling Your Consultancy II   
Selling Your Consultancy III   
Managing Clients' Expectations   
Managing Your Resources   
Expanding Your Consultancy   
Improving Your Strategic Agility
   
Publishing For Success   
Re-Using Past Work   
Effective Client Analysis
   
How to Become A CMC    
Why clients engage; aligning to market needs
Defining your services; Mission and Value Proposition
Sole Proprietorship, Partnership, LLC, Corporation
Financing; business plan; managing profitability
Exploration; contracting; project mgmt; closure
How to price & quote; billing; discounts; collecting
Client & market segmentation; identifying prospects
Brand building and consistent marketing strategy
Collateral, newsletter, web presence; budgets
Networking and referrals; professional memberships
Speaking; press releases; media coverage

Integrity; confidentiality; conflicts of interest; etc.
Role of proposal; winning proposals; legal aspects
Economic buyers; selling process; cold calls
Closing the deal; dealing with problem clients
How to sell to large corporations and senior buyers
Initial rapport; expectations; resolving scope conflicts
Effectively using you time, finances and energy
Partners; subcontractors; virtual company; JVs
How to seize an opportunity to interest a buyer
Reviewing; client ownership; managing withdrawal
Writing case studies & articles; publishing books
Profiling; client base management; referral requests
Process; certification requirements

LEARN,  
STAY CURRENT,  
EXCHANGE IDEAS,  
SHARE YOUR  
EXPERTISE  

We invite you to join us if you are new to the consulting business, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or an experienced practitioner, willing to share your expertise on how to maximize your consulting success.

The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice. You can attend only some of the workshops
or join us for the whole series.

IMC DALLAS FORT WORTH          www.imcdfw.org                    IMC USA       www.imcusa.org