Practice Development Workshop

Get Smart
Get Known
Get Business

PRACTICE
DEVELOPMENT
WORKSHOP

July 2nd, 2008

DON'T MISS THIS INSIGHTFUL NEW WORKSHOP
  

 
Writing & Publishing for Success

Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise. Few things establish credibility stronger than conveying your expertise through the printed word—be it articles, white papers, case studies or books. Successful consultants understand the power of writing and publishing, so they take the time to learn the specific ways to approach article writing, how to leverage articles once they got published, and how writing articles and other short forms is not equal to writing a book.

This month's workshop is an opportunity to learn from a consultant with a wealth of experience in these and other areas:

  • Creating convincing articles and white papers
  • Gaining credibility as a writer
  • Writing or co-writing successful books
  • Using professional publishers vs. self-publishing

Please download and print the attached booklet and bring it with you to the work session.  Download Here

Workshop Facilitator
Bette Price has owned and operated her own management consulting firm since 1987, yet her career began as a television and newspaper journalist. She has used her award-winning journalistic skills to help clients develop effective marketing materials and is the author of three books, one of which has been translated into five foreign languages, as well as a ghost writer for business executives. Bette, who has published more than 200 articles over the past two years, is a Certified Management Consultant (CMC®).

LOCATION     13701 Dallas Pkwy, Telos club, Parthenon conference room
west side of Dallas Tollway, between Spring Valley and Alpha (click for Google map)
TIME /  
RESERVATIONS  
Networking:
Program:
Cost per session:

Reservations:
7:15 am - 7:30 am
7:30 am - 9:00 am
$15 for members, $25 for non-members
(includes continental breakfast; please bring cash or check)

Click here to let us know you're coming !

PRACTICE  
DEVELOPMENT  
WORKSHOP  
CURRICULUM  
 
Session 19 of 24  

 

Calendar   

(revolving  
program;  
continues with  
Session 1  
in January 2009)
  

Successful Consulting
Laying The Foundation
Legal Issues of Consulting
Expanding Your Consultancy
Creating Value for Clients
Marketing Your Consultancy I
Marketing Your Consultancy II
Marketing Your Consultancy III
Marketing Your Consultancy IV
Marketing Through the Web
Attention Grabbing Comm.
The IMC Code of Ethics I
Consulting Contracts & Proposals
Selling Consulting Services I
Selling Consulting Services II
Selling Consulting Services III
Managing Clients' Expectations
Managing Your Resources
Writing & Publishing for Success
Improving Your Strategic Agility
Effective Client Analysis
Asset Based Consulting Practice
How to Become A CMC
The IMC Code of Ethics II
  Why clients engage; aligning to market needs
Defining your services; mission and value prop.
The right legal structure; IP aspects; contracts
Partners; subcontractors; virtual company; JVs
Value; fair pricing; 'selling' your pricing
Client & market segment.; identifying prospects
Brand building, consistent marketing strategy
Collateral, newsletter publication; budgets
Networking and referrals; prof. memberships
Websites & search engines; blogging
Speaking; press releases; media coverage
Integrity; confidentiality; conflicts of interest
Roles; winning proposals; legal aspects
Economic buyers; selling process; cold calls
Closing the deal; dealing with problem clients
Selling to corporations and senior buyers

Rapport; expectations; resolving scope conflict
Effectively using your time, finances and energy
Writing case studies & articles; book publishing
How to seize an opportunity to interest a buyer
Profiling; client management; referral requests
Building assets; productizing; valuing for resale
Process; certification requirements
Integrity; confidentiality; conflicts of interest

 

LAST   
MONTH   
  Judy Bragg, internationally recognized speaker, ACT! Certified Consultant and ACT! Premier Trainer, led our extremely well-received June workshop, helping participants determine how to improve their effectiveness in the areas of time management, contact management, and resource management.

LEARN,  
STAY CURRENT,  
EXCHANGE IDEAS,  
SHARE YOUR  
EXPERTISE  

We invite you to join us if you are new to the consulting business, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or an experienced practitioner, willing to share your expertise on how to maximize your consulting success.

The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice. You can attend only some of the workshops
or join us for the whole series.

IMC DALLAS FORT WORTH          www.imcdfw.org                    IMC USA       www.imcusa.org