Practice Development Workshop

Get Smart
Get Known
Get Business

PRACTICE
DEVELOPMENT
WORKSHOP

May. 7th, 2008

DON'T MISS THIS INSIGHTFUL NEW WORKSHOP
  

 
Managing Clients' Expectations

Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise.

A crucial mistake consultants make is to focus too much on selling their clients, while failing to think ahead. Some of them end up in "missions impossible:" client expectations exceed what the consultant could possibly deliver, and engagements are ultimately considered failures even though the consultant may have made valuable contributions and achieved strong results.

Successful consulting engagements require effectively managing client expectations right from the start. This month's workshop will teach you the right approach throughout the selling process and beyond, discussing important aspects such as:

  • Building initial rapport
  • Identifying & setting expectations
  • Resolving scope conflicts

Workshop Facilitator
Michael Egan, Ph.D., CMC
is the immediate past president of our Dallas/Fort Worth Chapter and a Senior Vice President with the Dallas Marketing Group. After spending over a decade in the academic world, he has served in important corporate roles across a variety of industries. Through his extensive sales & marketing expertise, Michael has helped numerous clients, most of whom are engaged in technology-intensive markets. He is a Certified Management Consultant.

 

LOCATION     13701 Dallas Pkwy, Telos club, Parthenon conference room
west side of Dallas Tollway, between Spring Valley and Alpha (click for Google map)
TIME /  
RESERVATIONS  
Networking:
Program:
Cost per session:

Reservations:
7:15 am - 7:30 am
7:30 am - 9:00 am
$15 for members, $25 for non-members
(includes continental breakfast; please bring cash or check)

Click here to let us know you're coming !

PRACTICE  
DEVELOPMENT  
WORKSHOP  
CURRICULUM  
 
Session 17 of 24  

 

Calendar   

(revolving  
program;  
continues with  
Session 1  
in January 2009)
  

Successful Consulting
Laying The Foundation
Legal Issues of Consulting
Expanding Your Consultancy
Creating Value for Clients
Marketing Your Consultancy I
Marketing Your Consultancy II
Marketing Your Consultancy III
Marketing Your Consultancy IV
Marketing Through the Web
Attention Grabbing Comm.
The IMC Code of Ethics I
Consulting Contracts & Proposals
Selling Consulting Services I
Selling Consulting Services II
Selling Consulting Services III
Managing Clients' Expectations
Managing Your Resources
Improving Your Strategic Agility
Writing & Publishing for Success
Effective Client Analysis
Asset Based Consulting Practice
How to Become A CMC
The IMC Code of Ethics II
  Why clients engage; aligning to market needs
Defining your services; mission and value prop.
The right legal structure; IP aspects; contracts
Partners; subcontractors; virtual company; JVs
Value; fair pricing; 'selling' your pricing
Client & market segment.; identifying prospects
Brand building, consistent marketing strategy
Collateral, newsletter publication; budgets
Networking and referrals; prof. memberships
Websites & search engines; blogging
Speaking; press releases; media coverage
Integrity; confidentiality; conflicts of interest
Roles; winning proposals; legal aspects
Economic buyers; selling process; cold calls
Closing the deal; dealing with problem clients
Selling to corporations and senior buyers

Rapport; expectations; resolving scope conflict
Effectively using your time, finances and energy
How to seize an opportunity to interest a buyer
Writing case studies & articles; book publishing
Profiling; client management; referral requests
Building assets; productizing; valuing for resale
Process; certification requirements
Integrity; confidentiality; conflicts of interest

 

LAST   
MONTH   
  Linda Hanson, CMC and founder of LLH Enterprises, facilitated a valuable session focusing on the critical steps in the sales process and the tools that help consultants successfully close the deal.

LEARN,  
STAY CURRENT,  
EXCHANGE IDEAS,  
SHARE YOUR  
EXPERTISE  

We invite you to join us if you are new to the consulting business, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or an experienced practitioner, willing to share your expertise on how to maximize your consulting success.

The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice. You can attend only some of the workshops
or join us for the whole series.

IMC DALLAS FORT WORTH          www.imcdfw.org                    IMC USA       www.imcusa.org