Practice Development Workshop

Get Smart
Get Known
Get Business

PRACTICE
DEVELOPMENT
WORKSHOP

Sep 5th, 2007

DON'T MISS THIS INSIGHTFUL NEW WORKSHOP
  

 
MARKETING YOUR CONSULTANCY (Ill)

Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise.

Even the most powerful value message will go unnoticed unless it is effectively communicated to current and prospective clients. Many individual practitioners and small consultancies struggle with finding and consistently executing the right approach to reach their audience.

This month’s workshop provides ideas and techniques for creating the marketing tools you need to communicate your consultancy’s message and brand promise to your clients and prospects. Learn how to effectively leverage current technologies that get your brand known and your value message understood:

  • Create brochures
  • Run e-mail campaigns and direct mailings
  • Send newsletters
  • Set up and maintain an attractive web site

Workshop Facilitator
Judy Bragg
is the founder and President of Bragg Resources, which has offered consulting and training in database/contact management, sales, marketing, strategic planning, and finance since 1992. She is an internationally recognized speaker, consultant, and entre-preneur, as well as an ACT! Certified Consultant and ACT! Premier Trainer. Judy has successfully designed and implemented Customer Relationship Management systems for over 300 companies. She is a Certified Management Consultant (CMC®).
 

LOCATION     13701 Dallas Pkwy, Telos club, Parthenon conference room
west side of Dallas Tollway, between Spring Valley and Alpha (click for Google map)
TIME /  
RESERVATIONS  
Networking:
Program:
Cost per session:

Reservations:
7:15 am - 7:30 am
7:30 am - 9:00 am
$10 for members, $20 for non-members
(includes continental breakfast; please bring cash or check)

Click here to let us know you're coming !

PRACTICE  
DEVELOPMENT  
WORKSHOP  
CURRICULUM  
 
Session 9 of 24  

 

Calendar   

(revolving  
program;  
continues with  
Session 1  
in January 2009)
  

Successful Consulting   
Laying The Foundation   
The Right Legal Structure   
Effective Business Financing   
The Consulting Process   
Pricing Strategies   
Marketing Your Consultancy I   

Marketing Your Consultancy II   
Marketing Your Consultancy III
   
Marketing Your Consultancy IV   
Attention Grabbing Communications
   
Understanding The Code of Ethics   
Consulting Contracts & Proposals   
Selling Your Consultancy I   
Selling Your Consultancy II   
Selling Your Consultancy III   
Managing Clients' Expectations   
Managing Your Resources   
Expanding Your Consultancy   
Improving Your Strategic Agility   
Publishing For Success 
  
Re-Using Past Work   
Effective Client Analysis   
How to Become A CMC    
Why clients engage; aligning to market needs
Defining your services
Sole Proprietorship, Partnership, LLC, Corp.
Financing; business plan; managing profitability
Exploration; contracting; project mgmt; closure
How to price & quote; billing; discounts; collecting
Client & market segmentation; identifying prospects

Brand building and consistent marketing strategy
Collateral, newsletter, web presence; budgets

Networking and referrals; professional memberships
Speaking; press releases; media coverage
Integrity; confidentiality; conflicts of interest; etc.

Role of proposal; winning proposals; legal aspects
Economic buyers; selling process; cold calls
Closing the deal; dealing with problem clients
How to sell to large corporations and senior buyers
Initial rapport; expectations; resolving scope conflicts

Effectively using you time, finances and energy
Partners; subcontractors; virtual company; JVs

How to seize an opportunity to interest a buyer
Reviewing; client ownership; managing withdrawal
Writing case studies & articles; publishing books
Profiling; client base management; referral requests
Process; certification requirements

LAST   
MONTH   
  Business strategy consultant and coach Kathy Mast led our largest workshop to date, focusing on effective approaches to building brand presence and preference for individual practitioners and small consulting firms.

LEARN,  
STAY CURRENT,  
EXCHANGE IDEAS,  
SHARE YOUR  
EXPERTISE  

We invite you to join us if you are new to the consulting business, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or an experienced practitioner, willing to share your expertise on how to maximize your consulting success.

The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice. You can attend only some of the workshops
or join us for the whole series.

IMC DALLAS FORT WORTH          www.imcdfw.org                    IMC USA       www.imcusa.org